Noel Gifts International Ltd (Noel Gifts) is the leading hampers, flowers and gifts company with an extensive offering of chic floral arrangements and gifting ideas for the stylish and discerning.
Over the past 42 years, the company has been Bringing People Closer with premium quality gift selections for all occasions. Since its inception in 1975, the company began business under the name "Noel Commerce" as a year-end hamper packaging company. In 1982, the company expanded to incorporate a flower business and was renamed "Noel Hampers and Gifts Pte Ltd" a year later. In 1993, the company was renamed "Noel Gifts International Ltd" due to steady growth of the business. In the same year, the company also became a public listed company on the second board of Singapore Stock Exchange, SESDAQ. In 2008, Noel Gifts was listed on the SGX Mainboard.
As testament of our distinct marketing efforts to build a consistent Noel brand image, we have won the Singapore Prestige Brand Award (SPBA) 2012 – Heritage Brands category, which seeks to recognise time-honored home-grown brands that have displayed exceptional brand practices for more than 30 years. This latest win also recognises Noel for winning the award for three consecutive years and hence inducted Noel to the SPBA Hall of Fame. Entries for the SPBA 2012 – Heritage Brands award category were judged based on factors such as brand heritage and identity. It focuses on background information and history of the brand; brand strategic blueprint, which is about the brand’s ideology, vision and mission, its promise; and brand development and performance over the years. A total of 49 brands were recognised in various categories in the SPBA 2012. The categories include the Promising Brands, Established Brands, CIMB Regional Brands, Special Merit and Heritage Brands awards. Noel joined 10 other brands that were honored in the Heritage Brands category.
In 2015, Noel Gifts was honoured with two National Projects. We were the official vendor for the SG50 Baby Jubilee Gift project, a community initiative spearheaded by National Population and Talent Division. Noel Gifts contributed to the design, packaging, distribution and sourcing of materials for the Gifts. We were also appointed by Monetary Authority of Singapore as the exclusive marketing agent to design the packaging and market the SG50 Numismatic Currency Collection.
Till today, Noel Gifts remains true to its core values, and continues living its vision of Bringing People Closer, Making Everyday Better.