Content Writer
What's it like to be a Content Writer?
Content Writers create various forms of compelling content for digital platforms and print media outlets. To ensure their content connects with their intended audience, they conduct research and interviews. They can work in advertising agencies, marketing teams or small businesses. Depending on the need, Content Writers may write long-form content such as blogs or articles or short-form copy such as ads, social media copy or emails. To succeed in this role, Content Writers need to be strong communicators with creativity. They need to be independent workers while also working with a team as they need to brainstorm and achieve shared business goals.
Tasks and duties
- Researching topics and audiences.
- Preparing content plans and presenting them to team members.
- Participating in brainstorming projects with creative teams.
- Writing original content for various platforms.
- Addressing feedback in content revisions.
How to become a Content Writer
Content Writers have specific skills that can be developed through education and training. While you may not need a degree to enter this role, it may be beneficial.
Graduate from university with a degree in communication, journalism, marketing or a related field. Employers may also consider job seekers with degrees in English studies or literature.
Build a portfolio of writing work that showcases your skills. This can be done through entry-level writing experience or your own personal writing projects.
After a few years as a Content Writer, consider pursuing more senior roles such as Content Editor or Content Manager. You can also work as a Content Strategist to help brands and clients plan how to communicate with their audiences.
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Skills and experience employers are looking for
