Marketing Executive
What's it like to be a Marketing Executive?
Marketing Executives carry out a company’s marketing initiatives. They typically implement the marketing strategies of an organisation through campaigns on a variety of platforms, including digital and print. Marketing Executives work with internal stakeholders, vendors and media partners to ensure alignment on branding and marketing strategies in order to achieve business goals.
Tasks and duties
- Executing marketing strategies through marketing campaigns.
- Monitoring campaign performance and documenting results.
- Researching and collecting data on target markets through surveys and focus group discussions.
- Collaborating with internal stakeholders, vendors and media partners to ensure a campaign’s success.
- Carrying out brand initiatives through multiple channels.
How to become a Marketing Executive
While there is no prescribed degree for becoming a Marketing Executive, a polytechnic or university degree related to marketing or business management may be preferred.
Graduate with a polytechnic or university degree, preferably in one of the following fields: marketing, business management or communication.
Consider completing a certificate in digital marketing, search engine optimisation (SEO) or content marketing to upskill for specific roles.
You can also consider completing a masters degree in marketing to be promoted to a senior level position.
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