Marketing Manager
What's it like to be a Marketing Manager?
Marketing Managers oversee a company’s marketing initiatives. They develop marketing strategies that help businesses achieve sales and brand awareness targets. In addition to developing an overall marketing vision, Marketing Managers monitor campaigns, analyse performance and ensure team members are on track to meet team goals.
Tasks and duties
- Developing and creating effective marketing strategies.
- Measuring the performance of campaigns against key metrics.
- Conducting market studies such as surveys and focus group discussions to learn more about target audiences.
- Maintaining relationships with vendors, media and influencers in order to promote marketing activities.
- Working with suppliers to execute marketing campaigns.
- Directing and collaborating with other marketing team members.
How to become a Marketing Manager
To become a Marketing Manager, you usually need a university degree related to marketing or management.
Complete a polytechnic or university degree, preferably in marketing, business management or communication.
Consider completing a certificate in digital marketing, search engine optimisation (SEO) or content marketing to broaden your skills.
Gain experience in a leadership position in a marketing team or agency. Alternatively, consider completing a masters degree in marketing or management.
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