Marketing Director

Develop and implement strategic marketing plans for an organisation’s products or services.
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Typical monthly salary

What's it like to be a Marketing Director?

Marketing Directors oversee all aspects of the marketing department, including branding, advertising, digital marketing, market research, and team management. Marketing Directors play a crucial role in driving the company's growth and achieving its marketing objectives. Marketing Directors use knowledge of consumer behaviour, the competitive landscape and the market to plan marketing strategies and activities. 

Tasks and duties

  • Developing comprehensive marketing strategies to align with the company's goals and objectives.
  • Overseeing the maintenance and enhancement of the company's brand identity, ensuring it is consistently reflected in all marketing materials and activities.
  • Analysing current market trends to identify opportunities and threats.
  • Providing leadership and guidance to the marketing team, ensuring collaboration and performance.
  • Monitoring competitor activities to stay ahead in the market.
  • Measuring the return on investment for various marketing efforts.
  • Managing relationships with marketing vendors and agencies.
  • Overseeing the creation of marketing content, including blog posts, videos, and social media updates.
  • Conducting market research to gather insights and make data-driven decisions.
How to become a Marketing Director

To work as a Marketing Director you’re usually required to hold a bachelor degree in a relevant field and have extensive experience in marketing.

  1. Complete a bachelor degree in a relevant field such as marketing, business administration, or communications.

  2. Seek an entry-level position such as Marketing Assistant, Marketing Coordinator, or Sales Representative. 

  3. Consider pursuing further education, such as a Master of Business Administration (MBA) or a Master of Marketing to enhance your knowledge and qualifications.

  4. Attend industry events, join professional associations, and build a network of contacts in the marketing field. Networking can open up opportunities for advancement.

  5. Consider obtaining relevant certifications, such as the Chartered Institute of Marketing (CIM) or Digital Marketing Institute (DMI) certifications, to demonstrate your expertise.

Compare your salary

Find out how your salary compares with the average salary for Marketing Directors.
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Latest Marketing Director jobs on JobStreet

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Skills and experience employers are looking for

Having the right skills and experience can make you an in-demand applicant. Marketing Director employers on JobStreet are looking for job seekers with expertise in the following areas.
Marketing Campaigns
Marketing Strategy
B2B Marketing
Project Management
Marketing Automation
Content Marketing
Analytical Thinking
Customer Oriented
Marketing Communications
Strategic Thinking
Software as A Service
Interpersonal Sensitivity
Problem Solving
FMCG Industry
Team Leadership
Source: JobStreet job ads and JobStreet Profile data
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