Media Executive
What's it like to be a Media Executive?
Media Executives can take on different roles, depending on where they are working. If they are in a media agency, they may support traditional and digital media planning and buying. If they are working in a marketing team, they may be assigned to handle social media management and contribute to social media strategy. Because this is a multifunctional role, Media Executives need to be strong communicators and team-players, with organisational and time management skills. Media Executives also need to be familiar with media monitoring tools as they may need to track the performance of assets and campaigns.
Tasks and duties
- Supporting the marketing or media planning team with the team’s overall efforts in a campaign.
- Giving insights and ideas on which platforms a client should advertise or publish content.
- Scheduling and publishing content on different media platforms.
- Researching media platforms to help the team make informed decisions on where to implement and post content.
- Preparing post-campaign reports for assessment and review.
- Monitoring campaigns and projects using media monitoring tools.
- Staying up to date with the latest industry trends and sharing them with the team.
How to become a Media Executive
Media Executives usually have a degree in advertising, communication, marketing, business or a related field.
Complete a bachelor degree in advertising, communication, marketing, business or a related field.
Consider gaining experience in junior or entry-level roles. Use this time to learn about digital and media planning strategies, familiarise yourself with media monitoring tools, and build yourself up to take on bigger and more complex projects.
Consider career movement and explore opportunities as a Media Strategist or become a Senior Media Planner or Social Media Manager.
Skills and experience employers are looking for
